WHAT IS A CUSTOMER?

  • Our Customers are the most important people, either in person or on the phone.
  • Our Customers are not dependent on us. We are dependent on them.
  • Our Customers are not an interruption of our work; they are the purpose of our work.
  • We are not doing them a favor by servicing them; they are doing us a favor by allowing us an opportunity to help them.
  • Our Customers are not and outsider to our business but rather a very important part of it.
  • Our customers are not just a cold statistic on a file card or ledger sheet. They are human beings with feelings and emotions, like our own.
  • Our Customers are not someone to argue with, because nobody ever wins an argument with a customer.
  • Our Customers trust us because of our honor and integrity.
  • Without our Customers we would not be here today.
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